How Neuroscience Could Redefine the Emotional Impact of Architecture

A postdoctoral researcher at Cornell University is exploring why some well-designed buildings still make people uncomfortable. Armin Mostafavi’s work combines neuroscience with architecture to uncover how spaces affect human emotions. His findings could change how architects and planners approach future projects.

Mostafavi’s research uses immersive technologies and psychophysiological measurements to study human behaviour in buildings. Participants wear sensors that track their physiological responses as they move through virtual environments. These tools help identify which design elements trigger positive or negative emotional reactions.

Early results show that certain features in a space can be measured for their emotional impact. However, responses vary widely from person to person. The study also examines practical aspects, such as wayfinding, with greater precision—an area that can have significant economic implications.

The goal is to shift focus from purely structural perfection to occupant well-being. By applying evidence-based design principles, Mostafavi hopes to persuade stakeholders to fund architecture that prioritises health and comfort. His approach blends neuroscience, environmental psychology, and architectural theory to create spaces that better suit human needs.

This research could reshape architecture, urban planning, and daily life by pinpointing what makes buildings more comfortable. If adopted, the findings may lead to designs that improve emotional well-being and functionality. The work also aims to secure funding for projects that align with these human-centred principles.