Boston's Winston Flowers gears up for Mother's Day rush with 3,000 daily bouquets

Mother’s Day brings a surge in demand for flowers, and Winston Flowers in Boston is preparing for its busiest weekend of the year. The family-run business, now in its 80th year, will produce 3,000 arrangements daily to meet orders. Behind the scenes, rising costs and careful design techniques shape this year’s offerings.

Winston Flowers sources its blooms from across the globe, including South America and Holland. Tulips, for example, arrive just two days after being cut to ensure freshness. However, higher gas prices have pushed up transportation costs, contributing to a 7% increase in flower and chocolate prices, according to CouponFollow.

Peonies take centre stage for Mother’s Day, though their season lasts only three to four weeks. The shop designs nine distinct collections annually, with Mother’s Day being one of the most anticipated. Their florists follow a precise method: arranging flowers in triangular quadrants, starting with the largest blooms and finishing with delicate accents. Mothers themselves have varied wishes for the day. Some hope for family gatherings, while others prefer a simple bouquet or a relaxing massage. Winston Flowers aims to cater to all, blending tradition with creativity in every bouquet.

This Mother’s Day, Winston Flowers will deliver thousands of arrangements, each crafted with attention to detail. The short-lived peony season and rising expenses add challenges, but the shop’s long-standing expertise keeps the tradition alive. For many, the day will begin with fresh flowers—carefully chosen and thoughtfully arranged.