Omar Alaa Named XS.com's New MENA Marketing Director to Drive Regional Growth

XS.com has appointed Omar Alaa as its new MENA Marketing Director. The move aims to bolster the company’s presence in the region. Alaa brings a strong background in marketing leadership and digital strategy. Omar Alaa has extensive experience in financial services marketing. His career includes leading multi-channel campaigns and supporting regional expansion in competitive markets. He specialises in digital acquisition, paid media, content direction, and influencer engagement.

In his new role, Alaa will manage marketing operations across the MENA region. His responsibilities include campaign execution, digital performance optimisation, and strategic partnerships. He will also focus on audience engagement and brand development.

Alaa expressed his enthusiasm for joining XS.com. He aims to enhance marketing performance and strengthen regional engagement. Group Chief Commercial Officer Wael Hammad welcomed the appointment, stating it would advance XS.com’s commercial goals and market growth. The appointment reflects XS.com’s commitment to strengthening its regional leadership. Alaa’s expertise is expected to improve brand positioning in the MENA market. His role will support the company’s continued expansion and commercial success.