Why originality is the last competitive edge in a world of AI sameness

The business world is facing a growing problem of sameness. Companies competing with identical ideas and processes are becoming indistinguishable from one another. Christopher Lochhead recently highlighted how AI is reshaping what creates value in business and leadership. He pointed out that 70% of executive and knowledge work is losing its scarcity and worth due to automation.

As existing knowledge becomes widely accessible, differentiation grows harder yet more crucial. Originality now stands out as the most valuable asset in a world where knowledge and execution are nearly free. The future will favour those who introduce new ideas, categories, and experiences. In a landscape of commoditised knowledge work, original thinking is becoming the key to lasting value. Businesses that fail to innovate risk blending into the background.