Tim Tam Cookies Spark a Frenzy as Costco Brings Australian Snack to U.S. Shelves

Tim Tam cookies, a beloved Australian snack, have arrived at Costco stores across the U.S. The chocolate biscuits, created by Arnott’s in 1964, are now sparking excitement among American shoppers. A box contains six sleeves with 66 cookies in total, priced at $13.99. The Original Tim Tam features two malted chocolate biscuits with a creamy cocoa filling, all coated in textured chocolate. American shoppers are buying multiple boxes, creating a frenzy at Costco outlets.

The cookies have also brought the 'Tim Tam Slam' trend to the U.S. This ritual involves biting off diagonal corners, dipping one end in a hot drink, and sucking the liquid through the biscuit. The technique has gone viral on TikTok, with users sharing tutorials online.

Celebrities like Isla Fisher and Sarah Snook have helped popularise the 'Tim Tam Slam' on American TV. However, the U.S. version of the cookies includes artificial colour additives not found in the original Australian recipe.

Costco has also introduced a new checkout system to improve the shopping experience. The update includes scanning technology and digital membership cards for faster service. Tim Tam cookies are now widely available in the U.S. through Costco. The 'Tim Tam Slam' trend continues to grow, with social media and celebrities driving its popularity. Shoppers are embracing the snack, despite differences in ingredients between the American and Australian versions.