Mexican football fans use AI to create personalised World Cup stickers

A new trend has emerged among Mexican football fans—creating personalised World Cup stickers using AI. By blending their own faces and details into official designs, supporters can now appear alongside their favourite players in the iconic album format. The process begins with two key images: a high-resolution scan of a team’s official sticker and a clear photo of the user’s face. AI tools like Gemini or ChatGPT then replace the original player’s portrait while keeping the sticker’s layout, fonts, and graphic style unchanged. Users must also provide personal details—name, date of birth, height, weight, and team affiliation—to fill in the text fields.

The AI ensures the final design remains sharp and centred, matching the collectible’s professional look. Fans can adjust body positioning to align with the original template, making the custom sticker nearly indistinguishable from the official version. This trend gained momentum after the 2026 World Cup album featured all 48 competing nations, inspiring supporters to insert themselves into the collection. Once generated, the sticker displays the user’s name and age in the same format as the players’, creating a playful illusion of being part of the squad.

The AI-generated stickers let fans engage with the World Cup in a creative way. By merging personal photos with official designs, they produce keepsakes that mirror the tournament’s collectible albums. The trend highlights how digital tools can transform traditional football memorabilia into customised mementos.