Stori reshapes Mexico's fintech landscape with all-digital banking

Mexico’s financial sector is changing fast, driven by the rise of digital-first companies. Among them, Stori has become a leading fintech platform, offering credit cards, savings accounts, and personal loans entirely online. The firm’s growth reflects a wider shift in how people manage money in the country. Stori operates as a licensed Sociedad Financiera Popular, providing a range of financial products through its app. Users can open accounts, track transactions, and manage credit lines—all from their phones. The platform also supports personal loans, called Stori Préstamos, with amounts from 1,000 to 23,000 pesos and repayment terms of up to 12 months. Applications can be completed via WhatsApp or the app itself.

The company’s credit card portfolio includes options tailored to different users. These range from the Stori Green and Stori Black cards to co-branded versions like Farmacias Similares x Stori and partnerships with football clubs such as Atlas FC and Club Santos Laguna. For savings, Stori Cuenta offers a demand deposit account with a 7.00% annual yield, while fixed-term investments can earn up to 15.00%.

Stori’s digital approach has attracted users at various financial stages, whether building credit, improving savings, or diversifying their options. The platform’s expansion mirrors Mexico’s growing demand for accessible, tech-driven financial services. Stori’s services now cover loans, savings, and credit cards, all managed through a single app. The company’s regulated status and digital focus position it as a key player in Mexico’s evolving fintech scene. With more users turning to online solutions, its role in the market is likely to keep growing.