Pink elephant's tragic death sparks global outrage over wildlife exploitation

A 65-year-old female elephant named Chanchanla has died in India, sparking controversy over a 2025 photoshoot where she was painted pink. The incident has reignited debates about animal welfare, with accusations that toxic dyes used during the session may have played a role in her death months later. Local media and experts have since weighed in on the potential risks of such practices. Chanchanla was painted with gulal, a brightly coloured powder, for a photoshoot in Jaipur in November 2025. Russian photographer Yulia Buruleva led the session, drawing inspiration from the city's nickname, the 'Pink City'. The powder was applied to one side of the elephant before being washed off.

The elephant's owner later claimed she died of old age in February 2026. However, public outrage erupted in March, with social media users demanding Buruleva's arrest under animal cruelty laws. Protests called for stricter rules on using gulal in wildlife photography, while veterinary reports confirmed poisoning—though no direct charges were filed due to lack of evidence.

Experts have since warned that even natural pigments can contain harmful chemicals. The case follows earlier incidents, such as footage of a squirrel in London chewing an e-cigarette, highlighting broader risks to animals from human products. Vapes, with their sweet flavours, can attract wildlife, exposing them to nicotine poisoning and plastic ingestion. The controversy surrounding Chanchanla's death has led to legal action, including Buruleva's arrest, and renewed scrutiny of wildlife photography practices. While protests have eased, the case has prompted discussions on balancing tourism with animal protection. Authorities continue to examine the use of dyes in such settings.