IONOS launches €60M share buyback as AI strategy fuels growth ambitions

IONOS has unveiled a €60 million share buyback programme, targeting up to 2.2 million of its own shares. The move comes as the company pushes ahead with a major AI-driven strategy called Momentum, designed to transform its business model.

The buyback, set to begin in the coming days, will cover obligations from employee stock plans and run until August 25, 2026. The new programme allows IONOS to repurchase shares worth up to €60 million, equivalent to roughly 1.6% of its share capital. Following the announcement, the company's share price climbed by nearly 1.8%, briefly touching €25.15.

Over the past three years, IONOS has expanded its market share in Germany from around 25% to 35%, according to Statista. This growth came as the firm rolled out AI-powered tools like automated website builders, SEO optimisation, and chatbots between 2024 and 2025. Competitors such as All-Inkl, Strato, and HostEurope focused more on core hosting services, while IONOS targeted small and mid-sized businesses with operational AI solutions.

The Momentum initiative builds on this shift, introducing an AI phone assistant, an AI-driven CRM system, and automated content creation tools. These additions aim to increase revenue per user by moving beyond traditional web hosting. IONOS now positions itself as an integrated service partner for businesses rather than just a hosting provider.

Looking ahead, the company has set medium-term targets of 10% annual revenue growth and an EBITDA margin of 40%. The strategy reflects a broader push to embed AI across its offerings while strengthening financial performance. The share buyback will run for just over two years, providing flexibility for stock-based employee compensation. With its AI expansion and revised financial goals, IONOS is reshaping its role in the market.

The company's recent share price rise suggests investor confidence in its strategic direction.