Russia's BoomBattle Turns Paper Recycling Into a Year-Long Eco-Challenge

A nationwide paper recycling campaign called BoomBattle has launched across Russia as part of the Ecological Well-Being national project. Organisers aim to cut paper waste and encourage better recycling habits among residents of Nizhny Novgorod Oblast and beyond. The initiative invites individuals, families, schools, businesses and community groups to take part. Participants must first register online, then drop off waste paper at any designated collection point. After recycling, they upload a receipt to their personal account on the campaign’s official website.

This year, the campaign has grown into a year-round programme. Alongside recycling drives, it now offers eco-lessons, workshops, lectures and themed events. A key focus is engaging young people and attracting new participants. A real-time regional leaderboard also tracks activity, adding a competitive element. For those on social media, a creative contest runs on VK and Odnoklassniki. Users can enter by sharing posts about paper recycling with the campaign’s official hashtags. The effort is backed by the *Ecosystem* environmental movement, which helps promote responsible waste management.

The expanded BoomBattle campaign now runs throughout 2026 with more activities and wider participation. Residents can join by recycling paper, tracking progress online, and competing on the leaderboard. The project continues to push for reduced paper use and improved recycling across the region.