Autoexpo taps Maddin Schneider for bold new used car branding push

Autoexpo is launching its first nationwide branding campaign to stand out in the used car market. The company, which sells over 15,000 vehicles annually, has chosen comedian Maddin Schneider as its ambassador. The campaign kicks off in early February with a mix of social media, YouTube, and outdoor advertising.

The campaign is led by agency Snook, which has over 30 years of experience in automotive and brand development. Jana Müller, the account manager at Snook, is overseeing the project. Five commercials will showcase Autoexpo's strengths through relatable stories.

Autoexpo selected Schneider for his down-to-earth authenticity and reliability—values the company shares. His role includes starring in the ads and making a live appearance at Autoexpo's E-Mobility Day on April 25. The event is part of the brand's push to highlight its commitment to innovation while maintaining trust.

With an inventory of around 1,500 vehicles, Autoexpo aims to position itself as a distinct and dependable choice for buyers. The campaign will run across digital platforms and large-format outdoor ads in the region.

The nationwide push marks Autoexpo's first major brand identity effort. Schneider's involvement and the multi-channel approach are designed to strengthen the company's presence in a competitive market. The campaign will continue through April, culminating in the E-Mobility Day event.